ABOUT US

WELCOME TO EMBRACING BELLA,
I'M SO THRILLED YOU FOUND US!

 

WHO IS BEHIND EMBRACING BELLA?

 

Behind Embracing Bella is Melbourne-based designer Bella Brown, the visionary founder, and director. As a women's inclusive size designer, sustainability advocate, and passionate supporter of ethical manufacturing, Bella's designs celebrate bodies that have lived. She intertwines creativity, vibrant colours, and bold prints with a commitment to using breathable fabrics and natural fibres, ensuring her clothing is not just stylish but also environmentally conscious.

Bella's journey is a testament to her dedication to inclusivity. As a size 18/20 woman, she struggled to find fun, vibrant, and comfortable clothing that complemented her personality, leading her back to her first love—fashion. Her designs are a harmonious blend of style and conscience, tailored to fit all body shapes and inspire confidence.

Returning to fashion design after 27 years, Bella is on a mission to create clothing that inspires joy and vibrancy. Embracing Bella is not just a fashion brand; it's a platform for empowerment. Bella believes that prints and colours allow her to be unapologetically bold and non-conforming, and through her designs, she encourages others to do the same.

Embracing Bella's mission goes beyond fashion; it's about starting conversations. Bella passionately supports the prevention of domestic violence, coercive and financial control. Her goal is to create a safe space for women to pursue their dreams, empowered by clothing that speaks volumes.

Welcome to the world of Embracing Bella, where fashion becomes a catalyst for empowerment, inclusivity, and positive change.

 

Bella x